Today, I awoke to my diary telling me I had to be in Oswaldtwistle at 9am for a seminar. This always means I have to talk to people. Fridays, mornings, painting the smile on my face and being nice to people. This had all the hallmarks of tough morning for the anti-social and grumpy element of my brain that was clearly dominant, as I gazed at the rain coming down “stair-rod” like outside.
So off I stomped like a recalcitrant teenager to attend the seminar on Referrals and Presentations hosted by the Marketing Minds Academy ……..
I entered the room and was immediately greeted by Kate Harling, a lady with a smile big enough to knock the gnarls off anyone’s grumpy face. I turned round and immediately received a big hug from Carmen Parkinson, the Referral Queen herself and presenter of the first session. The morning was looking up and rumour has it that I might even have smiled!
I have had the pleasure of listening to Carmen many times and she never fails to disappoint. As ever, Carmen filled the room with smiles and laughter and, for once, none of it was at my expense. It was a tough crowd, maybe I wasn’t the only grumpy one there, but eventually the concept of a “yes Carmen” moment was understood by all.
Good, sound advice on how to build and utilise a referral network and tips on effective networking were delivered to an appreciative audience. As Carmen herself said, Referral Marketing is simple but not easy. It is certainly a little easier with the helpful hints and advice she gives.
The second session from Jean Atkinson of the Academy and was on Presentation and Message together with a whistle stop review of the latest technologies to help market businesses. This was the first time I have met Jean and, as you would expect from a Professional Marketeer, it was good content delivered well. The piece on the importance of feedback was well received despite the fears it seemed to instil within the room.
The review of the latest tools was, for me, particularly useful and included some I had not come across but have been reviewing since. The cameo appearance by Kate Harling of Marmalade Toast Media to show Aurasma drew an audible gasp with cries of “its witchcraft” and “voodoo” from those new to the technology.
So that was it. A thoroughably enjoyable and useful three hours of my life. What’s more, it was free. Today was a good day after all.